Does Your Web Design Create Leads?
What about your Web Design? Are you getting the most out of it?
If you are finding that some or all of the following apply to your company, then give this brief description of the web design process the highest possible consideration.
Sounds silly, but it's amazing how few businesses really understand the process, or approach it, especially when a company's web strategy links into their internal marketing strategy across the company, and in the market.
The Real Takes:
When most businesses start to equate Web Sales with Web Sales, then most soon realize that it's not about website design and development, it's about what you can do to get the most from the Web.
How much you are able to get out of the Web to get and keep new leads.
How you can design, develop and generate the most qualified leads you can find.
What are the stages of the Web Sales process?
Anyone developing a Web Strategy will invest in knowledge of web design, marketing, lead generation, and lead conversion. These are only the most basic components of the Web Strategy, and the most important as it relates to profits.
The bottom line is if you exceed your customer's expectation, and they feel they've received value from making the purchase, then you've succeeded at creating a successful web strategy for your company. Success = sales, and sales = profit.
Experience Counts
Once you've tested and proven that your Website Design is working... the only way to know if it can and will work for you, is to get the experience it's giving to your customers, clients or prospects before you invest any more money.
Test and retest what works.
2008 isn't the most productive year to be laying out a Website Strategy. But that doesn't mean it's not worth taking the time to do properly.
Most companies have found success with split testing. Split testing is a process of testing the effectiveness of one element of a Web Design at a time. When doing a Web Strategy, try to put yourself in the shoes of your prospects, clients, and customers (not just your business managers), and evaluate and test your Website design attributes.
Ask for the Terms:
- What does the visitor expect when they reach your Website?
- What do you think is the most valuable thing that visitor wants from your Website?
- What are their problems and problems they are facing, when they make their first impression on your Website?
- What is the most important information that a visitor wants to know about the Website?
A quality Website Design will help visitors find what they are looking for quickly without frustrating them. A quality Website Design will create an easy way for visitors to quickly find what they expect. Good website design is the one that meets the expectations of its visitor's comments.
The design of your Website should be made with the visitor in mind.
The most important thing to remember about creating you're aren't Designing a Website that looks good, it's the one that works. When people get to a Website that makes them uneasy about what they are going to see they are more likely to click away than much hassle-free way of doing business.
Learn the solid processes of driving targeted traffic to your Website.
Your Website reflects your image and represents your brand. Pay careful attention to the information that you are asking your Web-visitor to provide to you, especially when they reach the registration pages.